MP Spring 2017: Toast Box Campaign Project

Due Dates

1/19: introductions
1/23: Wieden and Kennedy-Gary Vaynerchuk Keynote-London-2016
1/26: strategy development
1/30: digital marketing communication topic presentations (x2)
2/2: digital marketing communication topic presentations (x2)
2/6: digital marketing communication topic presentations (x2)
2/9: no class/snow day
2/13: digital marketing communication topic presentations (x2)
2/16: digital marketing communication topic presentations (x2)
2/20: agency presentations (x5)
2/23: agency presentations (x5)
2/27: campaign project-proposal/reseach
3/2: campaign project-branding
3/6: campaign project-personas
3/9: campaign project-content mapping
3/13: no class
3/16: no class
3/20: campaign project-media plan
3/23: campaign project-creative brief
3/27: software lesson-Instagram creative
3/30: software lesson-animated GIF and puppet warp
4/3: Industry professional discussion-UX and Web design w/ Marist Web Services
4/6: Industry professional discussion-Jennifer Plaveck
4/10: industry professional discussion-programatic and data management platforms w/Gabby Malatesta
4/13: software lesson-digital displays
4/17: no class
4/20: software lesson
4/24: software lesson
4/27: software lesson
5/1: campaign project-presentations
5/4: final exam, evaluations, catch up